***Spoiler Alert*** If you haven’t already seen What to Expect When You’re Expecting,
go watch it before you keep reading!
Welcome to the first “behind-the-scenes” blog post, where we share what it was like to bring each episode of our new Gooder Gardener video series to life. We’ll give you a glimpse of our experiences, inspirations, favorite moments, featured plants, and more.
We wanted this video project to involve as much of the Swansons team as possible and to show our “Swansons” personality so we reached out to our whole company and brainstormed ideas we could grow into episodes. Our employees spent hours practicing their lines and making the characters their own. They really brought the whole project to life and they nailed it, wouldn’t you agree?
Episode #1: What to Expect When You’re Expecting
The episode “What to Expect When You’re Expecting” was inspired by our own challenges keeping our own plants alive and by the anxiety our customers share with us, too. Even as seasoned plant parents, our knowledge and experience don’t always align with our high hopes for providing a happy and healthy life. We hear you. We see you. We’ve been there too.
We name our green babies, give them positive affirmations, and sing them lullabies. We all just want our babies (green and otherwise) to thrive, but it can be tough. What’s the proper amount of sunlight? How much to water a plant? What about pruning?! If you’ve done a quick Google search for plant care, you may be overwhelmed by contradictory information. On the other hand, you might also be able to relate to the feeling of getting it right! It is so rewarding to successfully have a garden, indoors and out. A little bit of confidence goes a long way. We channeled that triumph for this episode.
You might have caught on before the end, but the “is-it-a-plant-or-a-baby?” idea was a blast to play with. We wrapped up bundles of blankets (sometimes around plants) and lovingly nestled them into strollers and baby-wearing harnesses so you couldn’t really tell what was in them.
In the teacher’s New Parent Group classroom, our employees had fun making up questions to write on the easel that wouldn’t be so obviously plant-related. In hindsight, it’s clear, but did you realize we were talking about plants before the punchline?